Design — Brittany Rizika Pines Designer & Illustrator

Macy's – Great Shoe Sale Campaigns

Role: Designer

Macy's – Holiday Digital Assets 2023

Role: Designer

Macy's — Jewelry & Watch Campaigns

Role: Designer

Play Lab Campaign

A new initiative I worked on, Play Lab, is an in-store activity area where children can play with hot, new toys for free. Each week, I designed a tailored email, social engagement post, and in-store flyer to showcase the toys featured that week.

Within 2 months at 42 test locations, Play Lab generated +$2.6MM in incremental sales vs. stores without the lab. The ad-recall rate on social video units performed 66% above benchmark.

Role: Designer

Video featured on social media

Play Lab Email

In-Store Handout

Burger King —CRM Launch

Helped launch the new CRM creative for BK by providing visual guidance and best practices.

Role: Designer

Macy's – Dec Friends & Family Campaign 19'

Role: Designer/Art Director

Emails

Subway

I was tasked with creating a variety of assets for Subway Restaurants to advertise the restaurant and their different seasonal promotions. These assets included digital advertisements, in-store signage, window clings, billboards, coupon books, jumbo sheets, etc…

Role: Junior Art Director

Digital Advertisements

Window Cling, Informational Poster, & Sandwich Artist Button

Window Cling, Menu Translite, & Banner

Jumbo Sheet

Coupon Book

Billboards

Table Tent

Toys R Us Social Engagement Posts

Role: Designer

Blizzard Post

I was tasked with designing a social engagement post to be shown during a snowy day. Using toys sold at Toys “R” Us, I created two scenes, an indoor and outdoor, showing different activities these figures were doing during their snow-filled day. I wanted to engage viewers by asking how their children were spending their cold, blizzard filled day and to give them some ideas on what they can do. This post was shown over cross platforms: Facebook, Twitter, and Instagram. The outcome of the posts were positive, viewers were posting images of their children dressed to go outside in the snow and sharing how they were spending their days.

Facebook: Reach: 74, 324 people, Video Views: 13,620
Twitter: Impressions: 27,132, Media Views: 1,419
Instagram: Reach: 24, 282, Impressions: 31,335

Valentines Day Post

I was tasked with creating a social engagement post for Valentine’s Day to promote Toys “R” Us. I came up with the idea to focus this post around the iconic Toys “R” Us mascot, Geoffrey the Giraffe. I photographed Geoffrey creating his own Valentine’s Day card to share with everyone and made these images into a GIF. The outcome of the post had a lot of engagement from viewers, parents and grandparents were posting pictures of the cards their children created for them that day. This post was shown over cross platforms: Facebook, Twitter, and Instagram.

Facebook: Reach: 88,276 people, Video Views: 11,656
Twitter: Impressions: 16,255, Media Views: 1,369
Instagram: Reach: 24,413, Impressions: 30,139

Dr. Seuss Day/Read Across America

The goal of this project was to create a social post for Toys “R” Us to promote Dr. Seuss’s Birthday/Read Across America Day. To engage viewers, I designed a poll using iconic characters from Dr. Seuss stories, Cat in the Hat and Sam I Am, for viewers to vote the day before which their favorite was. The winner of the poll was revealed the day of Dr. Seuss’s Birthday/Read Across America. To show the winner, I dressed Geoffrey up as the winning character. The outcome of the post was positive, viewers were posting images of how their children dressed up for Dr. Seuss Day.

Facebook: Reach: 162,133 people
Twitter: Impressions: 58,160
Instagram: Reach: 36,313, Impressions: 44,324

Archway Cookies

Lead designer on Archway Cookies content for social. Worked with copywriters and strategists to create monthly content to visually promote brand.

Role: Art Director, Designer, Illustrator, and Photographer

Flavor Profiles for Chocolate Chip Cookies and Oatmeal Cookies

Pinterest Posts

Pinterest Post/Recipe Featured on Social

Toys R Us Hot, New & Exclusive Toys

I was tasked to create a social activation for the campaign “Hot, New, & Exclusive” to promote the toy, Hatchimals Fabula Forest. Working with a copywriter, videographer, and social strategist, I executed this activation by delivering fun, authentic content across all platforms: Facebook, Twitter, and Instagram. I created a long form video for Facebook, an image paired with a quote for Instagram, and a GIF of the toy for Twitter.

Facebook: Reach: 173,601 people, Video Views: 51,522
Twitter: Impressions: 65,777, Media Views: 8,227
Instagram: Reach: 24,104, Impressions: 31,627

Role: Designer

Facebook Post Video

Instagram Post

Twitter Post GIF

Stella D'oro

Lead designer on Stella D’oro content for social. Worked with copywriters and strategists to create monthly content to visually promote brand.

Role: Art Director, Designer, Illustrator, and Photographer

Nonna's Wisdom Campaign

Stella in Italy Campaign

Toys "R" Us Easter Insert

Newspaper Insert created for the 2018 Easter campaign.

ADL

Utilizing infographics, I collaborated to create a brochure and handout to be given to potential donors for a non-profit to provide an overview of the organization.

Role: Junior Art Director

WWF African Elephant Campaign

The goal of this project was to create an infographic informing others on the endangerment of the African Elephants. I designed a short infographic PSA video and an infographic brochure to achieve this. I drew the illustrations for the infographics to best display the information to others.

**Won Silver ADDY Award at the American Advertising Awards in Frederick, MD.